Behind the brand
Hi, I’m Krystie — a freelance Web Designer based in Melbourne, and the creative mind and heart behind Studio Rêveuse.
I’ve always been drawn to visual storytelling. My career began as a visual merchandiser, spending my early 20s bringing retail spaces to life through thoughtful design and curation. In 2015, I took the leap and started my own ecommerce business. From product design and packaging to the website and marketing, I built everything from the ground up.
It was during this time that I discovered my passion for web design. I fell in love with the process of creating online spaces that not only looked beautiful but also effectively turned visitors into loyal customers. This passion led me to study and expand my skills in web design and development, and in 2024, Studio Rêveuse was born.
Our Values
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We embrace minimalism as more than just a design choice, it’s a way of life. Our approach centres on creating content that embodies simplicity and clarity, cultivating a sense of calm and focus for both you and your audience. Our design philosophy is grounded in clean, purposeful design and code, delivering an experience that enhances user engagement.
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We believe that clarity is essential to meaningful design. Every element in our process is transparent and intentional, ensuring that your message is clear, impactful, and aligned with your brand’s goals. Our commitment to simple, accessible communication makes every interaction effortless and effective.
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Our designs are purposeful, crafted to do more than just look good. We create work that resonates deeply, making a meaningful impact on your audience. Each design is intentionally built to support your brand’s mission and growth, forming genuine connections that last.
Transforming brands
& creating visions
Client love
“Krystie’s attention to detail, creativity, and commitment to delivering high-quality work made the whole process seamless. She kept me updated every step of the way, ensuring everything was tailored exactly to my needs. If you're looking for someone to create a website that truly stands out, I can’t recommend Krystie highly enough!” — Sam, Hair Lab
