Design philosophy
Clarity
Simplicity
Purpose
Behind the brand
Hi! I'm Krystie, The founder and creative director at Studio Rêveuse. With over 10 years in ecommerce, and another decade in retail, I have a deep understanding of what it takes to run and grow a business.
Every business starts with a dream. Mine was to sell jewellery. Or at least it was in 2015 when I came home from holiday dreaming of a new life. I still had to return to my day job BUT I realised there was nothing stopping me from starting small, so I signed up for a Shopify account and I got started.
2015
2017
Left my day job and when all in!
2019
Decided to get serious about growing my business and invested in photography, rebranded and relaunched the website.
2020
Brought my mum into the businesses and started building websites for my friends and family as a side hobby. I clearly love a side hobby!
2021
Melbourne's deep in lockdown. I'm using this time to sharpen my development skills. Coding keeps me sane.
2023
Had my first child
2024
Decided to move on from my jewellery brand to focus on being a mum. Started freelancing not long after because I LOVE a side hobby!
2025
Launched Studio Rêveuse and booked my first paid clients and sold my first extensions
What I'm About
Balancing aesthetic design with function and accessibility
Good design should feel like you and feel easy for your customer.
Optimising for conversion at every touch point
Subtle tweaks that nudge your customer in the right direction with ease.
Making your life easier and your dream a reality
You didn’t start your business to work 100+ hour weeks. I make your website work hard so you can work less.
Recent Projects
Client love
“I can’t thank Krystie enough for the incredible job she did creating my new website. It perfectly captures the essence of my brand and has already received so many compliments.”
Samantha M.
Werribee Hair Lab
