Design philosophy
Clarity
Simplicity
Purpose
Behind the brand
Hi! I'm Krystie, the founder at Studio Rêveuse.
With over 10 years in ecommerce, and another decade in retail, I have a deep understanding of what it takes to run and grow a business.
Every business starts with a dream. Mine was to sell jewellery. Or at least it was in 2015 when I came home from holiday ablaze with creative spirit. I realised there was nothing stopping me from starting small, so I signed up for a Shopify account and I got started.
2015
2017
My retail job is made redundant. I take this opportunity to go all in on the jewellery brand.
2019
I get serious about growing my business. I invest in photography, rebrand and relaunch the website.
2020
I grow my team and start investing heavily in building my technical skills. I start building websites for my entrepreneur friends and family.
2021
Melbourne is deep in lockdown. I'm using this time to sharpen my development skills. Coding keeps me sane.
2023
I have my first child and step back from running my business to fully embrace this new chapter of my life.
2024
I start freelancing in my spare time. Designing and optimising websites, building extensions, and providing ecommerce support.
2025
I launch Studio Rêveuse and sell my first extensions.
What I'm About
Balancing aesthetic design with function and accessibility
Good design should feel like you and feel easy for your customer.
Optimising for conversion at every touch point
Subtle tweaks that nudge your customer in the right direction with ease.
Making your life easier and your dream a reality
You didn’t start your business to work 100+ hour weeks. I make your website work hard so you can work less.
